Tower is a uniquely formulated member of the ATV Design Network created especially to provide a lasting superhold in the hair, yet still promoting a soft natural finish in all hair types. Tower's fast drying, water soluble formula has sunscreen added for protection against the harmful effects of heat styling and the sun's damaging rays, provides you the ability to spray it on wet or dry hair when creating any desired look, with the addedd benefit of brushing out easily from the hair, leaving no messy residue or dryness.